The Content Calendar: October 2026 month view with channel entries on a laptop, plus the overview on a tablet and a phone

Content Calendar – multi-channel content planner with content pillars

Plan one post for several channels and compare posting goals with what you published.

Web app + Sheets
US · International · German

€6.99 for buyers in Germany, incl. 19% VATOne-time purchase · instant download

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One post, several channels, separate statuses
Monthly and weekly calendar with status letters
Posting goals and content pillar mix
Metrics you type in after publishing

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In short

A content calendar spreadsheet with content pillars and goals

Content Calendar is a one-time download: an offline web app (no account needed) plus a separate Google Sheets™ template (free Google account) for planning posts across several channels, keeping an idea bank and comparing what you planned with what you published. No subscription.

The same idea often goes out on two or three channels, each on a different day. Here one post holds the idea – title, pillar, format, campaign – and every channel gets its own entry with its own date, status and numbers. The calendar marks each entry with a status letter, posting goals count only what you actually published, plan coverage is a separate number, and the pillar view sets your target mix against your published mix.

It's a planner, not a scheduler: it doesn't connect to any platform, doesn't post anything and doesn't pull in analytics. Reach, likes and saves are numbers you type in, and nothing here promises growth.

The 15-second tour

See it move

What the video shows

The October 2026 calendar on a laptop, under the line “Ideas, channels, posting goals.” Labels appear one by one: Monthly + Weekly, Multi-Channel, Idea Bank, Posting Goals and Content Pillars. A small card shows one pillar: Education has 16 of 35 published entries, a 40% target share and an actual share of 45.71%. Then planned vs. published, the pipeline and the pillar balance. It ends with: offline web app + Google Sheets, three editions, separate files, no syncing.

The video has no sound. · 15 s

Feature images

See it in action

Plan in one placeThis week's published posts, plan coverage, overdue and upcoming entries, per channel.
Google Sheets calendarA formula-based month grid that updates when you type a date, with up to 3 entries per day.
Every channel, separatelySwitch between month and week, filter by channel and read each entry by its status letter.
One idea, many channelsOne post with its title, pillar, format and campaign; each channel keeps its own date and status.
Idea bankA title and a pillar are enough; plan it on a channel later or reuse what you published.
PipelineFive stages from idea to published; a status changes only when you change it.
Posting goalsWeekly goals per channel count only published entries; plan coverage sits beside them.
Content pillarsYour target mix next to your published mix, with the difference in percentage points.
Recurring formatsRepeating templates list the next dates first and create entries only after you confirm.
Manual metricsNumbers are typed in after publishing; the rate shows only when they're complete.
App & Google SheetsMatching calculations in two separate files – no automatic syncing.
What's includedThree app editions, six spreadsheet files and a guided setup for channels, goals and pillars.

Inside the app

Real screenshots, sample data.

Edit a channel entryEach channel entry has its own status, format, date, caption, hashtags and link.
Add metricsType in reach, views, likes, comments, saves and clicks – or leave a field empty.
All contentEvery channel entry in one list, with search, five filters and CSV export.
Channels & goalsGoals, published entries, plan coverage and gaps in the next three weeks.
Guided setupStep 3 of 3: four starting pillars that must add up to 100%.
Settings & backupContent pillars with target shares, formats, campaigns and repeating templates.

What's included

Offline Web App
A single HTML file that opens in your browser, without an account or subscription. It includes a sample studio with 5 channels and 42 posts over six weeks, so you can see every page filled first.
Google Sheets Templates
13 tabs, blank and with sample data, for 3 regions
Regional Editions
US, International (UK, IE, AU, NZ, CA) and German (German language)
START HERE Guide
Setup instructions in English and German (PDF)

What it does

Plan

Monthly and weekly calendar – up to 3 entries per day plus “+N more”, filtered by channel
Overview with this week's published posts, plan coverage, overdue entries and the next 7 days
Pipeline with five stages: Idea, Draft, Ready, Planned, Published – change the status on each card
Status letters (I · D · R · L · P) next to every color, so nothing depends on color alone

Ideas and content

Idea bank: a title and a content pillar are enough – dates and channels come later
One idea, several channels: each channel entry has its own date, status, caption, hashtags and link
Reuse published content as a new item for another channel or date
All content in one searchable list, filtered by channel, status, pillar, campaign or format, with CSV export

Goals and pillars

Weekly and monthly posting goals per channel – only published entries count
Plan coverage shown separately – every dated entry counts: drafts, ready, planned and published
Goal streak per channel and what's missing from the plan in the next three weeks
Content pillars with target shares (e.g. 40 / 25 / 20 / 15%) compared with your published mix

Campaigns, series and metrics

Campaigns with start and end dates
Repeating templates (e.g. “Monday tip”): preview the next dates; entries are created only after you confirm
Reach, views, likes, comments, saves and clicks typed in by hand after publishing
Engagement rate = (likes + comments + saves) ÷ reach – shown only when the numbers are complete

Web app or Google Sheets?

Two separate files – pick the one that fits how you work. They don't sync.

Topic	Offline web app	Google Sheets
Where your data lives	In your browser, on this device	In your own copy in Google Drive
Account	Not needed	A free Google account
Works offline	Yes, once the file is open in your browser	Usually needs an internet connection
Calendar	Month and week view, filter by channel	A formula-based month grid – pick the month in one white cell
Statuses	A status menu on each pipeline card	One row per channel entry in the Channel Entries tab
Ideas	An idea bank with “Plan on a channel”	The Ideas tab fills itself from posts without a channel
Repeating series	Preview the dates, then create the entries in one click	A Repeat Templates tab, without one-click creation
Undo & backup	Undo, backup file with checksum, CSV export, print	Google's version history

They don't sync.

How it works

Buy on Etsy
Check out on Etsy, then download your files in a web browser – not in the Etsy app.
Open START HERE
The guide shows which web app file to open and has your Google Sheets copy links and the link for iPhone and iPad.
Start planning
Open the web app in your browser, or make your own copy of the Google Sheets template, and add your first entry.

More about how it works

Is it right for you?

A good fit if you …

post on two or more channels and lose track of what went where
want posting goals that count only what you actually published
plan around a few content pillars and want to see the real mix
are happy to type in your own numbers

Maybe not the right fit if you …

want posts scheduled or published for you, or analytics pulled in – it has no platform connection at all.
need a project plan with tasks, milestones and a timeline. Project Management Spreadsheet →
want to keep track of invoices for client work. Invoice Tracker →

Content Calendar

€6.99 for buyers in Germany, incl. 19% VATEtsy shows the final amount in your currency at checkout.

Buy on Etsy – €6.99

One-time purchase · instant download · offline web app + Google Sheets

What you need

Device	Web app	Google Sheets
Windows or Mac computer	Open the HTML file in Chrome, Edge, Firefox or Safari	In your browser
Android phone or tablet	Open the file from Downloads with Chrome	Google Sheets app or browser
iPhone & iPad	Open the web-app link from your START HERE guide in Safari and add it to your Home Screen	Google Sheets app or browser

Editions

Edition	Format
US	English, dates like 10/10/2026, 12-hour clock
International	UK, Ireland, Australia, New Zealand and Canada – dates like 10/10/2026, 24-hour clock
German	Germany, Austria and Switzerland – German texts, 10.10.2026

Good to know

IMPORTANT – PLEASE READ: This is a digital planning tool, not a social media publishing service. It does not connect to platforms or publish automatically. Analytics are entered manually. The offline HTML app and Google Sheets template work separately and do not sync. The app stores data locally in your browser; regular backups are recommended. Browser support for local HTML files varies, particularly on iPhone and iPad – the START HERE guide includes iPhone links.
No content, captions or images are created for you, and no growth or reach is promised. Rates describe your own entries.
Platform names are used only to describe which channels you can plan for. This product is not affiliated with any platform.
For personal use; please don’t share or resell the files.

Questions about the Content Calendar

Does it post to my channels for me?

No. It has no connection to any platform. You publish on the platform yourself, then click Mark published here.

Do I need an account?

The web app needs no account – you open the file in your browser. The Google Sheets version needs a free Google account. Either way, there is no stillmeasure. account and no subscription.

Where is my data saved – and do the two versions sync?

In the web app, it's saved in your browser on that device – export a backup now and then. In Google Sheets, it's in your own copy in Google Drive. The two versions don't sync.

Does it work on my iPhone?

iPhone & iPad: open the web-app link from your START HERE guide in Safari and add it to your Home Screen. A downloaded HTML file on its own only opens as a preview on iPhone and iPad.

Why does a draft count in plan coverage?

Plan coverage shows whether your calendar is filled, so every dated entry counts. Posting goals count only what's published.

Why don't I see an engagement rate?

It needs reach above 0 plus likes, comments and saves for that entry. Add the missing numbers with Add metrics.

Can I use it in Excel?

It isn't supported. The spreadsheet is made for Google Sheets.